The 16th Annual Southwest Cheese
Moo-ve It! Truck Pull
Fundraising Truck Pull Competition
Benefiting the United Way of Eastern NM
Saturday, Aug.15, 2026 10:00 am – 12 noon
(The Citizens Bank of Clovis Events Center Parking Lot)
Event Day Schedule:
10:00 - 10:30am Registration and Team warm up
10:30 - 11:00am 1st Heat Team Competition
11:00 - 11:15am Individual Pull Competition
11:15 - 11:45am 2nd Heat Team Competition
11:45 - 12:00 noon Announcements and Awards
Join Us on Facebook for all the Updates
Download the Registration Form Here
Download the Participant Waiver Here
2026 Moo-ve It Truck Pull
Sponsorship and Entry Fees
“Super” Big Cheese Sponsor – $800
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Includes one team entry
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Same benefits as Big Cheese Sponsor
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Plus, benefits of a Team
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(You save $100!)
Exclusive Moo-ve It Hand Fan Sponsorship – $650
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Your Logo as the only sponsor on 150 Truck Pull Hand Fans (payment and logo image received by July 31)
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Hand Fans will be distributed to spectators and competitors at the event
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Mention at the event and on the Facebook event page and UWENM event page
Exclusive Single Puller Competition Presenter – $650
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Your Logo as the only sponsor of Moo-ve It Single Person Puller Competition
(payment and logo image received by July 31)
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2x4 banner on the Truck being pulled to be seen by spectators and competitors at the event
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Single Puller Winners photographed with your logo banner at the event, mentions on the Facebook event page and UWENM event page
Big Cheese Sponsor – $500
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Logo on T-shirt back (payment and logo artwork received by July 23)
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2' x 4' color logo banner displayed at our event
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Mention at the event and on the Facebook event page and UWENM event page
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2 souvenir event T-shirts
Pulling Team Competitor – $400
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Enter your team, up to 15 members
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Chance to win trophy and individual prizes
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15 souvenir event T-shirts if paid in advance (payment received by July 23)
By the Whey Sponsor – $200
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Business name or individual name on event T-shirt (payment and logo artwork received by July 23)
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Business logo or individual name displayed on a sponsor banner at the Fair
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1 souvenir event T-shirt
Individual Pull Competitor – $35
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Compete against other individuals to pull a vehicle.
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Chance to win the division award.
In addition, any donation to the United Way of Eastern NM of any size will be gratefully appreciated.
Deadline for T-shirt printing: July 23 • Deadline for banner printing: August 10
If you are a new sponsor this year, please email your logo artwork to: staff@unitedwayenm.org